If you are a diehard fan of Michael Jackson since we inform you that you are lucky and the trunk serves your artistic license. Sony Music, along with the memories of Jackson, will soon launch the video project "Behind The Mask", asking fans of Michael to help contribute to the new music video for the song.
The project begins on March 7, in which fans demonstrate their skills on a website adapted for this covocatoria. There, people can select a move, letter or public reaction and incorporate it in the video, or even use their webcams to contribute their own dance moves.
Then the director, Dennis Liu, choose the best clips and integrate them into the final video, which will be released during the first week of April.
If this formula sounds familiar, it's because the project is being led by the creative team at Radical Media, who also worked on the project of Johnny Cash.
This initiative produced the video for the album crowd sourced Cash "Is not Not Grave," which was nominated for Best Short Form Music Video at the 53rd Grammy Awards (sadly, lost to the monster of Fame, Lady Gaga).
"Behind the Mask" is a tribute song to Michael, an album that appeared after his death in December and rang repeatedly in both Jackson website and in the pre-launch Ping.
The project begins on March 7, in which fans demonstrate their skills on a website adapted for this covocatoria. There, people can select a move, letter or public reaction and incorporate it in the video, or even use their webcams to contribute their own dance moves.
Then the director, Dennis Liu, choose the best clips and integrate them into the final video, which will be released during the first week of April.
If this formula sounds familiar, it's because the project is being led by the creative team at Radical Media, who also worked on the project of Johnny Cash.
This initiative produced the video for the album crowd sourced Cash "Is not Not Grave," which was nominated for Best Short Form Music Video at the 53rd Grammy Awards (sadly, lost to the monster of Fame, Lady Gaga).
"Behind the Mask" is a tribute song to Michael, an album that appeared after his death in December and rang repeatedly in both Jackson website and in the pre-launch Ping.
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